The Rolex GMT-Master II "Pepsi," with its iconic blue and red bezel, is a watch that transcends mere timekeeping. It's a status symbol, a collector's item, and a piece of horological history. Understanding its price, however, requires navigating a complex landscape of historical trends, market fluctuations, and variations based on condition and reference number. This article will explore the price of the Rolex Pepsi, focusing primarily on the highly sought-after 16700 and its successors, providing a comprehensive overview encompassing price charts, historical trends, and current market realities. We'll also address key search terms like "Rolex Pepsi discontinued," "Rolex Pepsi price chart," "Rolex Pepsi price list," "Rolex Pepsi 2021 price," "Rolex Pepsi for sale UK," "Rolex Pepsi for sale," "Rolex Pepsi new price," and "Rolex Pepsi price UK."
The Rolex Pepsi: A Brief History
Before diving into the complexities of pricing, let's briefly touch upon the history of the iconic Pepsi bezel. The GMT-Master, introduced in 1955, was initially designed for pilots of Pan Am, requiring a watch that could track multiple time zones simultaneously. The "Pepsi" bezel, with its alternating red and blue sections representing day and night, quickly became a hallmark of the model. While various references have existed throughout the years, the 16700, produced from approximately 1983 to 1999, holds a special place in collectors' hearts, often considered the epitome of the vintage Pepsi GMT-Master. Its successor, the 16710, and the current generation, the 116710BLNR and 126710BLRO, each have their own price trajectories and collector appeal.
Rolex Pepsi Discontinued: While specific models have been discontinued, the GMT-Master II line continues. The 16700 is no longer in production, making it a highly sought-after vintage piece. The discontinued status contributes significantly to its escalating price. Understanding which models are no longer produced is crucial when exploring the market.
Rolex Pepsi Price Chart & Historical Price Trends (16700 Focus):
Creating a precise price chart for the 16700 is challenging, as prices vary greatly depending on condition, box and papers (original packaging and documentation), and the seller. However, a general trend reveals a substantial increase over the past decade. Initially, these watches could be acquired for relatively modest prices, but their popularity has soared, driven by factors such as increased demand, limited supply (due to discontinuation), and Rolex's overall brand strength.
The price appreciation can be broken down into several phases:
* Early 2010s: Prices were relatively stable, with good condition examples fetching between $5,000 and $8,000.
* Mid-2010s - Early 2020s: A significant surge began, with prices steadily climbing due to increased collector interest and brand recognition. Prices for excellent condition examples with box and papers exceeded $10,000, and even surpassed $15,000 for exceptional pieces.
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